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Don’t you just hate it when people ask you to explain your advertising? It appears environmental heavy hitters ThisIsReality.org are going after the coal industry heavy hitters AmericasPower.org for their clean coal ads seen here:

Who’s right on this? We know the new administration ran on clean coal as a positive. We know clean coal technology is clean-ER, but it still involves burning dirty stuff. We know that there’s a ton of money in the industry, and we know there’s a ton of coal in the United States.

All advertising aside, what we really know is it’s not the energy source we want. It may help keep us off the juice, but it’s not clean, and it’s not the future. We should keep that in our minds and keep plugging along towards more efficiency, conservation, wind, solar, and geothermal.